As an alliance of independently owned pharmacies across the province of Newfoundland and Labrador, Alpha Pharmacy Group had evolved beyond their initial identity and requested our help to take them on a rebranding journey. This journey obviously stated with a new logo design and later finished off with both a fresh new website design and an intranet to maximize member communications due to the vast area they cover throughout the province. The main focus of the new corporate website was to provide each member with an online presence so they could highlight their individual stores, locations, services and contact information. They wanted to have more than just a regular directory. They also wanted to include a Pharmacy Finder on the corporate website so a visitor would be able to not only find the nearest pharmacy to them but to also provide directions through Google maps.
Alpha Pharmacy Group