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Humber Lodge Big Falls

The logo design for Humber Lodge Big Falls was created to reflect the direction Shirley Thorne was hoping to take with the branding strategy. A simple fishing lodge logo was not going to appeal to her target audience and would not be a suitable representation of her modern luxurious fishing accommodations. Humber Lodge Big Falls is where luxury meets the passion of fly fishing on the mighty Humber River Newfoundland, Canada.

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